Nike Basketball — Cameron Lee

Sr. Writer, Nike Basketball

The history of Nike Basketball is self-explanatory, but if there was one common thread to the lore would be its knack for groundbreaking creativity. From those hilarious Lil’ Penny spots to the legendary MVPuppets, Nike Basketball has been at the forefront of pushing the literal boundary of imagination, running parallel to the game’s own inspired rise. Therefore, being able to lend a hand to the legendary Nike Basketball creative studio as Sr. Writer has been an honor for this little basketball fanatic.

Spring 24 | G.T. Cut 3

Introduced the third iteration of the G.T. Cut series by building off the narrative that the G.T. series and it’s pinnacle of innovation enables hoopers the ability to make quick cuts all over the court.

My Role:
Digital & Social Executions, .Com executions, Consumer Leading Line, Messaging Hierarchy, & Narrative Strategy.

Team: Creative Director: Michael Spoljaric Art Director: Colin Matsui

Narrative Lead: Topacio Beerhalter Sr. Writer: Cameron Lee Narrative Support: Ben Dietrick Production: Marie Foley Designer: Hunwoo Choi Digital Producer: Felicia Rogozenski Digital Designer: Marco Wright Studio Manager: Elijah Graham

Holiday 23 | LeBron XXI

Built off the last iteration of the LeBron signature line with a shoe created specifically for the next generation to rise. As the de facto “King,” we honored his intentions to push a shoe that catered to the hoopers coming up behind him.

My Role:
Digital & Social Executions, .Com executions, Consumer Leading Line, Messaging Hierarchy, & Narrative Strategy.

Team: Creative Director: Michael Spoljaric Art Director: Colin Matsui

Narrative Lead: Topacio Beerhalter Sr. Writer: Cameron Lee Production: Erica Johnson, Dina Worley, Margo Innes Designer: Hunwoo Choi Digital Producer: Felicia Rogozenski Digital Designer: Marco Wright Studio Manager: Lindsey Hinrichs, Maria Sylva

Fall 23 | G.T. Series 2

Reimagined the G.T. Series for its second edition, building on the equity built from the first series while shining a light on the pinnacle technological advancements Nike Basketball has to offer.

My Role:
Digital & Social Executions, Consumer Leading Line, Messaging Hierarchy, & Narrative Strategy.

Team: Creative Director: Michael Spoljaric Narrative Director: Steve Henderson Sr. Writer: Cameron Lee Production: Marie Foley Designer: Hunwoo Choi Digital Producer: Felicia Rogozenski Digital Designer: Marco Wright Studio Manager: Lindsey Hinrichs

Fall 23 | Zoom Freak 5

Explored what fuels the dynamic personality of Giannis through the storytelling of the Zoom Freak 5, while unpacking a new dynamic shoe built with enough cushioning to help any hooper play free.

My Role:
Digital & Social Executions, Retail Placements, Consumer Leading Line, Messaging Hierarchy, & Narrative Strategy.

Team: Creative Director: Michael Spoljaric Narrative Director: Steve Henderson Sr. Writer: Cameron Lee Production: Nick Roldan, Margo Innes Designer: Hunwoo Choi, Sergio Martinez Digital Producer: Felicia Rogozenski Digital Designer: Marco Wright Studio Manager: Lindsey Hinrichs

SP/SU 23 Ja 1 ‘For Unreal Bounce’

We introduced the first Gen Z signature athlete for Nike Basketball, highlighting his otherworldly jumping ability, his unannounced arrival to superstardom, and his profound influence on the next generation.

My Role:
Scripted ‘Behind the Design’, Retail Placements, Digital & Social Executions, Consumer Leading Line, Messaging Hierarchy, & Narrative Strategy.

Team: Creative Director: Michael Spoljaric Narrative Director: Steve Henderson Sr. Writer: Cameron Lee Production: Nick Roldan, Margo Innes Designer: Sergio Martinez, Hunwoo Choi Digital Producer: Felicia Rogozenski Digital Designer: Marco Wright Studio Manager: Lindsey Hinrichs

Holiday 22 | LeBron XX

Nike decided it was time to bring the latest series in LeBron James’ signature line into the contemporary era. His first low top shoe, built with the next generation in mind.